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K-C Australia Launches Improved Kleenex Flushable Wipes

Cotton Fresh and unscented variations available.

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By: Tara Olivo

Associate Editor at Nonwovens Industry, Rodman Media

The Kleenex brand has recently launched new and improved, paper-based Kleenex Flushable Wipes, designed to bring the ultimate feeling of clean to consumers.

In line with Kimberly-Clark’s commitment to continually innovate much loved consumer products, the Kleenex brand has moved to a new type of flushable wipe that delivers significantly improved dispersability and features a rippled texture that is unique in the marketplace.

“As part of our ongoing journey to always deliver the best product for our consumers, I’m extremely proud to announce our latest innovation, our new and improved paper-based Kleenex Flushable Wipes,” explains Dominique Chandler, Family Care Sector Lead for Family Care. “We’re confident that our new product will be embraced by Australian consumers who want a flushable wipe that helps them feel cleaner and fresher than toilet paper alone.”

The Kleenex Flushable Wipes range will retain two distinct variants, scented “Cotton Fresh” and unscented “Sensitive,” to give consumers a choice between a wipe with refreshing fragrance and an unscented hypoallergenic option.

New Kleenex Cotton Fresh Flushable Wipes are available now at Woolworths nationally and Coles and Independent stores from early May. The Sensitive variant will be available on shelf from August onwards. 

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